Article in The Guardian by David Smith, 5/10/25

Headline:  “Crass, flashy, outrageous: Trump media blitz redefines meaning of presidential”

Subhead:   “White House communications have adopted a Trumpian air that’s ‘either completely malevolent or completely brilliant’ “

“. . .Over the past three-and-a-half months, the US president and his team have launched a relentless media offensive based on crass language, flashy tactics, shock-value videos and social media memes and posts that are outrageous by design. They have used platforms and personalities to bypass traditional outlets and directly engage the Maga (Make America great again) base. They have found new ways to drown out critics, goad opponents and antagonise the world.

“The embrace of viral far-right culture has nurtured a parallel information ecosystem through pro-Trump outlets enjoying a significant growth in influence, access to power and financial investment. . .”

https://www.theguardian.com/us-news/2025/may/10/trump-media-white-house-communications