Article in AP by David Bauder 10/24/24

Headline:  “By moving to podcasts, Harris and Trump are turning away from legacy media to spread their messages”

“During this truncated campaign, some of the traditional giants of journalism are being pushed aside. The growing popularity of podcasts and their ability to help candidates in a tight race target a specific sliver of the electorate is a big reason why.”

“. . . In general, television networks don’t have the audience they once did. CNN, for example, reached 1.24 million viewers per evening during the third quarter of 2016, when Trump first ran, and 924,000 this year, according to the Nielsen company. Broadcast networks are so named for their ability to reach a broad audience; sometimes candidates need that, often they don’t.

“The picture is more dire at newspapers, which collectively boasted 37.8 million in Sunday circulation in 2016 and dropped to 20.9 million by 2022, the Pew Research Center said. Candidates once submitted to tough interviews with newspaper editorial boards in the hope of winning an endorsement; now many newspapers don’t even bother making that choice.”

https://apnews.com/article/trump-harris-media-podcasts-a5a0870943177ea9320389748fe2fa5c