Media Didn’t Understand Latinos


Article in Poynter by Fernanda Camarena, 11/7/24

Headline:  “The mainstream media misunderstood Latino voters once again”

“The election results underscore how disconnected and oversimplified media coverage of this community turned out to be”

“While Trump lost the overall percentage of Latino votes to Vice President Kamala Harris, he jumped 13 percentage points from 2020 to a record high for a Republican presidential nominee, according to national exit poll data. As the media dutifully documented Trump’s insults, threats and rhetoric along the campaign trail, it framed his immigration and mass-deportation plans as game-changers (or “game over”) for Latino voters. But Latino voters ultimately demonstrated across the country, including within many key swing-state districts, that they believed a Trump presidency is a better bet for them than a Harris term.

“It’s clear that news organizations inaccurately reflected Latino priorities while leaning on assumptions about how they expected Latinos should react or feel about Trump’s aggressive immigration plans. The ‘garbage’ joke was essentially framed as the last straw.”

https://www.poynter.org/ethics-trust/2024/latino-voters-trump-racism-tony-hinchcliffe-media/