Article in The Washington Post by Manuel Roig-Franzia, Elahe Izadi, 11/8/24

Headline:  “As Trump joined the podcast revolution, legacy media got left out”

Subhead:  “The 2024 election result makes clear how much alternative forms of news have changed the game.”

” . . .There is no question that this election was probably a breaking point in terms of the role legacy media plays in political campaigns,” said Dan Pfeiffer, a co-host of the popular liberal podcast, “Pod Save America.” Trump “paid no price” for mostly ignoring legacy media — appearances on Fox News aside — in the final month-and-a-half of the campaign, something that would have been unheard of in elections past, said Pfeiffer, who was communications director in Barack Obama’s 2008 presidential campaign.

“. . . At the same time, traditional legacy media audiences, particularly for news, have eroded over the decades. Daily newspaper circulation, digital traffic to newspaper websites and local television news ratings are all down, per Pew. About 15 years ago, as many as 90 percent of households paid to get TV channels; now, it’s barely half. Television is still the single most common way Americans get their political news, according to Pew, but it’s way more popular among older Americans than those younger than 29, whose most common source is social media.”

“. . . “They don’t need the legacy media,” she said. “They know they can sit in a room full of podcasters and whatever else you want to call the influencers that lead his base and they will write down his every word, even if it’s spelled backwards.”

https://www.washingtonpost.com/style/media/2024/11/08/podcasts-joe-rogan-trump/