Article in Columbia Journalism Review by Klaudia Jazwinska, 5/29/25

Headline:  “The Long Peak of Newsletters”

Subhead:  “A medium that connects journalists to their readers seems to have fresh momentum.”

“n October 2022, the New York Times asked, ‘Are we past peak newsletter?’ ‘After a rush of excitement around the potential for paid email newsletters to transform the media industry,’ the paper wrote, ‘there are indicators that the bubble may be popping’; Meta had just killed a newsletter product, while the newsletter publishing platform Substack was cutting back on the advances it was paying to writers. Recent trends, however, suggest that the format is experiencing renewed momentum. Press Gazette reported, for example, that Substack had, for the first time, entered its ranking of the top fifty news websites in the UK, reaching a larger share of the country’s population than CNN in March. . .”

Read the full article at:

https://www.cjr.org/the_media_today/peak_newsletter_substack_beehiiv_ghost.php