Article in Poynter by Sophie Endrud, 8/12/25
Headline: “Young journalists are told to ‘build your brand.’ What does that even mean today?”
Subhead: “In demystifying this catch-all phrase, professors, media executives and journalists of all types weigh in”
“Eager young journalists flock to summer coffee chats and tell-all panel events, looking for the precise tools to jump-start long and sustainable media careers. Instead, they are left stalled on this loaded, ambiguous piece of advice: “Build your brand.” ”
““Suddenly, having your own presence online, and thinking about what your brand is and how that might help you land your next job or create the next opportunity, or just create some security for you in this crazy industry, like that stuff starts to become really important,” said Craig Silverman, co-founder of Indicator. . .”
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