
Article in Columbia Journalism Review by Lucy Schiller, 12/9/25
Headline: “Locally Sourced Chum”
Subhead: “The AI widgets taking over news sites and extracting our data.”
“Recently, on the website of USA Today, I asked a generative AI chatbot called DeeperDive a question: ‘Is AI good?’ DeeperDive, which was unveiled in June, is a product of a company called Taboola, one of the largest native advertising platforms on the internet, with some nine thousand publishing partners. USA Today’s corporate parent—formerly known as Gannett, which recently rebranded as USA Today Co.—runs America’s biggest newspaper chain, and has been in business with Taboola since 2013, amassing user data, selling ads, and suggesting ‘content you may like’ . . .”
Read the full article at:
https://www.cjr.org/analysis/locally-sourced-chum-ai-widgets-extracting-data-news-sites.php








