To get the media to work for your group, here is a list of tools that you may use.
Media training resources A list of media tools in this section.
First, check your media savvy Know about the nature of the media.
Setting media goals Use your time effectively when dealing with media.
Cultivate your image Make sure you know who you are, first.
Media resources What media types are available.
Who do you call? What contact people do you need to know?
Good impression Tips on interacting with the media (3 pages).
The interview Tips on being interviewed (2 pages)
Public speaking Whether to a reporter, or an audience.
Fact sheet samples Your group needs a concise fact sheet (2 pages).
News release samples Things to include in a news release (2 pages).
PSA sample 30 sec public serv. announcement & studio readable is best.
Editorial from letter to editor Dealing with a controversial subject
Published on editorial page Newspaper allowed it on editorial page.
Sample question list Send ahead of the interview to control it. Ask first.
Media “hook” ideas Ways to get publicity for your group.
List of shows taking guests On KKFI in KC. Make your own list of shows.