Media Tools

 To get the media to work for your group, here is a list of tools that you may use.


Activist tools from

Media training resources  A list of media tools in this section.

First, check your media savvy  Know about the nature of the media.

Setting media goals   Use your time effectively when dealing with media.

Cultivate your image  Make sure you know who you are, first.

Media resources  What media types are available.

Who do you call?  What contact people do you need to know?

Good impression  Tips on interacting with the media (3 pages).

The interview  Tips on being interviewed (2 pages)

Public speaking  Whether to a reporter, or an audience.

Fact sheet samples  Your group needs a concise fact sheet (2 pages).

News release samples  Things to include in a news release (2 pages).

PSA sample  30 sec public serv. announcement & studio readable is best.

Editorial from letter to editor  Dealing with a controversial subject

Published on editorial page  Newspaper allowed it on editorial page.

Sample question list  Send ahead of the  interview to control it.  Ask first.

Media “hook” ideas  Ways to get publicity for your group.

List of shows taking guests  On KKFI in KC.  Make your own list of shows.