Article in Media Matters by Kayla Gogarty, 3/14/25
Headline: “The right dominates the online media ecosystem, seeping into sports, comedy, and other supposedly nonpolitical spaces”
Subhead: “A new Media Matters analysis found 9 out of the 10 top online shows assessed are right-leaning”
“As Americans increasingly get their news from online shows and streamers, the influence of this media ecosystem becomes more prominent — and Media Matters has found that the most popular of this content is overwhelmingly right-leaning.”
“In a new study, Media Matters assessed the audience size of popular online shows — podcasts, streams, and other long-form audio and video content regularly posted online. . . .”
“We found substantial asymmetry in total following across platforms: Right-leaning online shows had at least 480.6 million total followers and subscribers — nearly five times as many as left-leaning.
Across platforms — YouTube, Rumble, Twitch, Kick, Spotify, Facebook, Instagram, and TikTok — right-leaning online shows accounted for roughly 82% of the total following of the online shows we assessed.
Comparatively, left-leaning online shows had nearly 104 million followers and subscribers across the eight platforms — nearly five times less. . .”