Article in The Guardian by Mark Sweney, 9/19/26
Headline: “‘A losing battle’: will UK public service broadcasters survive amid US onslaught?”
Subhead: “Jobs and programme budgets in firing line at BBC, Channel 4 and ITV as they are outgunned by YouTube and Netflix“
“‘I wouldn’t be surprised if the BBC or Channel 4 disappeared,’ says one of the thousands of TV staff at risk of redundancy, as British broadcasters face what has rapidly become a fight for survival against US digital rivals.
“’My generation grew up with Netflix and YouTube … Honestly, I feel like it is a losing battle.’
“Over the course of the summer the crisis facing the UK’s biggest public service broadcasters (PSBs) – the BBC, Channel 4 and ITV – has reached fever pitch amid announcements of deep job cuts and talk of business models unfit to face up to the deep-pocketed streamers. . .”
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