
Article in Columbia Journalism Review by Betsy Moraism 5/15/25
Headline: “The PSAi”
Subhead: “Introducing our campaign to stop the spread of fake media.”
“I has already begun to transform the environment for news and information. Several months ago, CJR embarked on a project with TBWA\Chiat\Day, the ad agency, to use AI as a tool to spot AI visuals as fakes—and to highlight the role everyone plays in making them go viral. Since 1961, CJR has advocated for best practices in the journalism community, and we believe in strong standards for verification, transparency, and media literacy. With this campaign, we are also recognizing that if the press once had a singular power to document and publish news, versions of that work are now also visible across the vast expanse of the internet—populated by disinformation agents, synthetic-media hobbyists, and all of us who share what we see when we scroll. . .”
Read the full article at:
https://www.cjr.org/analysis/the-psai-ai-fake-images-music-video.php
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Article in Columbia Journalism Review by Klaudia Jaźwińska, 5/15/25
Headline: “A New Report Takes On the Future of News and Search”
Subhead: “The Tow Center for Digital Journalism interviewed news and tech industry representatives about AI’s impact on platforms and publishers. They expressed some hope and a lot of trepidation.”
“All this week, CJR is running a series of pieces, on our website and in this newsletter, about how AI is transforming the news media ecosystem. Today we debut a campaign in collaboration with TBWA\Chiat\Day: the PSAi, which we hope you’ll check out here. . .”
Read the full article at:
https://www.cjr.org/the_media_today/new-report-future-ai-search-google-openai-altman-perplexity-gemini-apple-llm-artificial.php