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Article in Axios by Eleanor Hawking, 10/10/24
Headline: “TikTok, podcasts, Substack: How Harris, Trump and CEOs adapt to new media”
While legacy media shrivel, online media-bubbles take over.
“Newsrooms are shrinking and audiences are becoming more dispersed as independent journalists successfully launch Substacks, content creators pivot into podcasting and TikTokers report on the news.”
” . . . While the role of traditional media shouldn’t be ignored, communication teams must be cognizant of what (Josh Rosenberg, CEO of Day One Agency) refers to as “data dissonance” or the idea that volume doesn’t always equal depth.
” ‘When everything has a billion views or a billion impressions, who’s actually, listening? How is that actually moving the needle?’ he said.”
https://www.axios.com/2024/10/10/media-strategy-tiktok-podcasts-creators
The evolution of media from slideshare:
https://www.slideshare.net/rubenjezarryborja/the-evolution-of-traditional-media-to-new-media